For every business big or small or a startup, the biggest challenge is attracting or winning foreign tourists for their business. Marketing in the outbound travel market is the only available solution.
Purchasing an overseas hotel or tour package completely depends upon buyer’s purchasing behaviour, nature, financial capacity and etc. Study reflects 30-45% buyers, buy using online portals and the rest or the major section depends upon outbound travel agents and tour operators stationed in buyer’s country of residence.
Even in the online portals, the major suppliers are from the above mentioned community.
So, if an agency, hotel or a business interested in foreign tourists, should approach outbound tour operators and travel agents beside country specific internet optimization. Outbound travel agents are the key player for bringing foreign or inbound tourists.
Outbound Travellers 